2010 News Releases

15 October

UBM acquires OBGYN.net for $0.8 million

Acquisition of leading women’s health website for obstetrics and gynaecology strengthens UBM Medica’s online offering

United Business Media Limited today announces that it has acquired the OBGYN.net website (www.obgyn.net) and related assets from MediSpecialty.com, Inc. for a total cash consideration of $0.8 million.

OBGYN.net is a women’s health website for obstetrics and gynaecology professionals and consumers. The site provides article-based and multimedia content generated by both contributors and users. OBGYN’s archived, searchable online forums – some of which have been running for over 10 years – comprise approximately one million posts and include professional peer-to-peer discussions and consumer-to-physician/expert forums, as well as patient-to-patient support forums. OBGYN.net has a registered population of approximately 140,000 and attracts more than 500,000 unique visitors a month.

The acquisition of OBGYN.net expands UBM Medica’s network of sites for physicians and allows the business to meet growing advertiser demand for access to online audiences as healthcare readers and marketers shift from offline to online media. This shift is driving growth of approximately 20% per annum in US pharmaceutical and healthcare online advertising spending (estimated at $1.4 billion in 2009). The acquisition of a digital presence in the obstetrics and gynaecology market will allow UBM Medica to market both existing and new products and services across a broader audience which includes digital agencies, pharmaceutical companies and device companies seeking to reach obstetrics and gynaecology professionals.

Henry Elkington, CEO, UBM Medica said:

"I’m very pleased to bring OBGYN.net into UBM Medica’s network of online resources for healthcare professionals and consumers. OBGYN.net has strong brand recognition as one of the leading sites focusing on women’s health issues and over the course of the last 10 years has built and hosted the interactions of a vibrant set of professional and consumer communities. OBGYN.net is a great addition to our successful online business and we look forward to developing it further.”

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Contacts

Notes to Editors

1. UBM
UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and the development and monetisation of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities – from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists – with integrated events, online, print and business information products. Our 6,400 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com

2. UBM Medica
UBM Medica provides information and education to healthcare professionals and patients around the world. It has a unique portfolio of professional media products including newspapers, magazines, drug directories, electronic databases, websites and events.

For more information, go to www.ubmmedica.com

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