2005 News Releases
25 January
United Business Media - US High Tech Publishing Statistics: December 2004
Summary
Month of December 2004
The business information market serving the technology industry, measured in terms of
advertising page volumes, decreased by 6.0% in the month of December compared to
December 2003. CMP Media's continuing technology publications recorded a 3.3% decrease
against December 2003.
CMP Media's market share, compared to 2003, increased - its continuing titles held a share of 24.6% in December 2004 up from 23.9% in December 2003.
Calendar Year to December
The market decreased by 5.9% compared to the year to December 2003. CMP's continuing
titles, in the year to December 2004, recorded a 3.9% decrease in advertising page volumes
against the year to December 2003.
Market share of CMP Media's continuing titles year to date was 26.9% up from 26.4% in the prior year period.
| MONTH OF December 2004 | ||||||||||
| 2004 Pages |
2003 Pages |
Change 04 vs 03 % |
2004 Market Share % |
2003 Market Share % |
||||||
| CMP Media | ||||||||||
| Continuing | 1,222 | 1,264 | -3.3% | 24.6% | 23.9% | |||||
| Discontinued | 0 | 94 | 0.0% | 1.8% | ||||||
| CMP Media Total | 1,222 | 1,358 | -10.0% | 24.6% | 25.7% | |||||
| Whole Market | ||||||||||
| Continuing | 4,976 | 5,202 | -4.3% | 100.0% | 98.2% | |||||
| B2B Tech Publications | 4,316 | 4,526 | -4.6% | 86.7% | 85.4% | |||||
| General Business | 660 | 676 | -2.4% | 13.3% | 12.8% | |||||
| Discontinued | 0 | 94 | 0.0% | 1.8% | ||||||
| Total Market | 4,976 | 5,296 | -6.0% | 100.0% | 100.0% |
MAJOR CMP TITLES
| December 2004 | YTD December 2004 | |||
| +/- Pages | % Change | +/- Pages | % Change | |
| Information Week | -45.6 | -25.1 | -11.8 | -0.5 |
| EE Times | -39.1 | -17.0 | -80.7 | -2.5 |
| Dr Dobb’s | -0.8 | -2.1 | -68.2 | -11.8 |
| Network Computing | -2.8 | -2.9 | -127.9 | -7.8 |
| Network Magazine | +17.8 | +56.3 | -91.4 | -17.0 |
| CRN | -23.2 | -11.1 | -294.4 | -10.8 |
| VAR Business | -7.2 | -6.9 | -78.8 | -5.2 |
| CALENDAR YEAR TO December 2004 | ||||||||||
| 2004 Pages |
2003 Pages |
Change 04 vs 03 % |
2004 Market Share % |
2003 Market Share % |
||||||
| CMP Media | ||||||||||
| Continuing | 17,828 | 18,551 | -3.9% | 26.9% | 26.4% | |||||
| Discontinued | 66 | 1,759 | 0.1% | 2.5% | ||||||
| CMP Media Total | 17,894 | 20,310 | -11.9% | 27.0% | 28.9% | |||||
| Whole Market | ||||||||||
| Continuing | 66,093 | 68,200 | -3.1% | 99.9% | 97.0% | |||||
| B2B Tech Publications | 59,410 | 61,170 | -2.9% | 89.8% | 87.0% | |||||
| General Business | 6,683 | 7,030 | -4.9% | 10.1% | 10.0% | |||||
| Discontinued | 66 | 2,079 | 0.1% | 3.0% | ||||||
| Total Market | 66,159 | 70,279 | -5.9% | 100.0% | 100.0% |
Source - IMS: Auditor
-Ends
For further information, please contact:
| Michael Waring | United Business Media | 020 7921 5031 |
| Fiona Piper | The Maitland Consultancy | 020 7379 5151 |
Notes to Editors:
CMP Media LLC
CMP Media LLC (www.cmp.com) is a leading integrated media company providing essential
information and marketing services to the entire technology spectrum -- the builders, sellers
and users of technology worldwide. Capitalising on its editorial strength, CMP is uniquely
positioned to offer marketers comprehensive, integrated media solutions tailored to meet their
individual needs. Its diverse products and services include newspapers, magazines, Internet
products, research, direct marketing services, education and training, trade shows and
conferences, and custom publishing.
Basis of compilation of statistics
The statistics, which are the main subject of today's release, are independently compiled by
IMS/Auditor. The basis of compilation includes:
- pages are hand counted
- supplement ads are counted if in over 50% of circulation
- house ads are not counted
- inserts are counted if bound in publication
- the database will continually be updated as more accurate information arrives
All CMP High Tech publications are tracked. CMP determines the competitive set of publishing titles which are measured on its behalf by IMS Auditor and periodically adjusts the population to ensure that it is properly representative of the changing US business technology advertising market in which CMP competes.
Note: that these statistics represent only total advertising page volumes as counted above, they do not represent paid advertising page volumes nor do they show the revenue yields which the operators in these market segments have achieved.
This press release includes statements which are not historical facts and are considered "forward-looking" within the meaning of Section 27 of the Securities Act of 1933, as amended. These forward-looking statements reflect UBM's current views about future events, business and growth strategy and financial performance. These forwardlooking statements are identified by their use of terms and phrases such as "believe," "expect," "plan," "anticipate," "on target" and similar expressions identifying forward-looking statements. Investors should not rely on forward-looking statements because they are subject to a variety of risks, uncertainties and other factors that could cause actual results to differ materially from UBM's expectations. UBM expressly does not undertake any duty to update forward-looking statements. Management does not attempt to update forecasts unless conditions materially change. Return to the 2005 News Releases