Regulatory Announcements
REG-United Bus Media Ld: UBM acquires majority stake in Concrete Show
Released: 14/06/2010
14 June 2010
UBM acquires majority stake in Concrete Show South America
Acquisition of South America's largest cement industry tradeshow provides
further scale in Brazilian market
United Business Media Limited today announces that it has acquired a 75% equity
stake in Sienna Interlink, a Brazilian exhibition company based in Sao Paulo,
from its private owners.
Founded in 2005, Sienna Interlink's main asset is the Concrete Show South
America, the region's largest concrete industry tradeshow. Held each August in
Sao Paolo, the show serves suppliers of concrete and cement equipment and
machinery, building systems, materials, additives, tools and related services.
It also offers an extensive education program, supported by leading national
and international building institutes and associations. This year's show is
expected to attract around 20,000 professional attendees and more than 400
exhibitors occupying more than 33,000 square metres of exhibition space.
Sienna Interlink also owns the Restaubar Show, a smaller exhibition which is
the leading event serving the Brazilian restaurant and bar industry. In 2009
the two tradeshows generated aggregate revenues of approximately $4 million.
In addition to contributing profitable revenue growth and expanding UBM's
presence in Brazil, the acquisition provides exposure to the fast-growing South
American concrete market which is benefiting from significant construction
activity taking place ahead of the 2014 FIFA World Cup in Brazil and the 2016
Rio de Janeiro Olympics. The acquisition also provides a channel for UBM Built
Environment to bring its well-established construction industry brands to the
Brazilian and wider South American markets.
Simon Foster, CEO of UBM International Media, said:
"I am delighted to complete our acquisition of a majority equity stake in
Sienna Interlink. The Concrete Show South America is a terrific addition to our
portfolio of Brazilian tradeshows and is set to benefit greatly from the
substantial investment in infrastructure construction taking place across the
region. The business also provides us with an established and successful
platform from which to launch new products in South American markets."
- Ends -
Contacts
Media
Peter Bancroft Director of Communications
E-mail communications@ubm.com
Direct telephone +44 20 7921 5961
Chris Barrie Citigate Dewe Rogerson
E-mail chris.barrie@citigatedr.co.uk
Direct telephone +44 20 7282 2943
Mobile +44 796 872 72 89
Analysts/Investors
Email investorrelations@ubm.com
Direct telephone +44 20 7921 5095
Notes to Editors
1. UBM
UBM is a leading global provider of events; data, marketing and information
products; print products; and targeting, distribution and monitoring services
to specialist business communities. Our 5,800 staff in more than 30 countries
are organised into specialist teams that serve these communities, helping them
and their markets to work effectively and efficiently.
For more information, go to www.ubm.com
2. UBM Brazil
UBM was the first international organiser to establish an office in Brazil in
1994. Since then it has developed and organised more than 80 events for various
markets such as food, pharmaceuticals, cosmetics, building, IT and transport.
The UBM Brazil calendar includes the following events: Hi South America Summit,
Fi South America, CPhI South America, P-Mec South America and Intermodal South
America.
For more information, go to www.ubmbrazil.com
END